PROJECT IN RESIDENCE
In the project “Erica” Veeeky (Wei-Chia Wu) looks into the body normalisation though new technologies. our appearance on line is evaluated by algorithms and is expanding at a greater speed than ever. This phenomenon plays an important role in the design of our daily appearances with filters integrated in the applications, plastic surgery and make-up. Standard beauty, especially for woman, reinforces the beauty industry dedicated to the production of an ideal of perfection. This oppression for those that suffer it becomes increasingly intense: as an example companies producing apps and their predefined settings for “prettier”, “whiter”, “thinner” (for example the SefieMeitu company) are responsible for defining our canons of beauty.
SOME WORDS FROM THE ARTIST:
With the growing capacity to change our face, body and identity, we are making our bodies renewable and modifiable material. Meanwhile scientists are competing to experiment and test 3D organs, body ink and Neuralink, and our understanding of the biological body is becoming alienated in the same way as a machine.
The “Erica” project is a narrative for a near future in which we promote the interrelationship between the online ‘me’ (created using the selfie beauty apps), beauty technology (plastic surgery, biomeds, etc.) and automatic online interaction, to the point where the online/offline binomial disappears and life is principally lived using online services: an automatized interaction among avatars which lightens the workload but also imposes new aesthetics and canons for our physical space.